The King William Fair, a major Fiesta® San Antonio event since 1968, draws approximately 35,000 attendees. Our Special Exhibitors are selected to enhance the quality of our Fairgoers' experience. They are an important addition to our five major components of this event. The Fair includes Art & Craft exhibitors, Food Vendors, Beverage Stations, a 1.5-mile Parade route, entertainment and Kid's Kingdom, which combine to create a truly unique family event. Proceeds from the King William Fair support fine art instructional programs in neighborhood schools, fund college scholarships for local students, and create revitalization and preservation efforts in the King William Historic District.

Special Exhibitors are chosen for their ability to enhance the experience of the Fairgoer, the uniqueness of their activation, and community involvement. Special Exhibitors include sponsors, non-profit corporations, community organizations, and specialty services that do not fit into our other major categories.