King William Parade

Announcing the 2025 Theme: OUR OLYMPIC CULTURE

CALLING ALL ENTERTAINERS & ARTISTS!

We’re thrilled to announce the theme for the 2025 King William Fair Parade: "Our Olympic Culture!" Inspired by the spirit of the 2024 Summer Olympics, this year’s parade will celebrate the rich cultural diversity that shapes San Antonio. Just as the Olympic Games unite nations, our parade will showcase the many traditions and backgrounds that contribute to our vibrant community.

This isn’t just a celebration of sports—it’s a celebration of unity, culture, and the incredible blend of influences that make our city and country so unique. Whether you’re inspired by the idea of community, cultural heritage, or teamwork, we invite you to be part of this special event!

Feel the call to join in? The 2025 King William Fair Parade application process is open! Sign up today and bring your creative interpretation of "Our Olympic Culture" to life! Whether it’s through art, music, or costume, there’s a place for everyone in this celebration of diversity and togetherness.

To increase the chances of your application being accepted, keep in mind the Parade committee is looking for "wow factor," the ability to follow the Parade's theme, and relationship to the King William neighborhood and or surrounding neighborhoods.

Please take your time to describe your entry, this will be a judging factor.

Let’s march with joy and pride, honoring the cultures that make San Antonio extraordinary. Join us as we bring the spirit of the Olympics to the heart of Texas!

APPLY TO BE IN THE PARADE

The King William Fair officially begins when the Parade steps off at 9:00 am.

The King William Fair Parade is scheduled for May 3, 2025. Parade lineup begins at 6 a.m. and steps off promptly at 9 a.m.

Parade entry fee is $150. All applicants pay a $25 nonrefundable application fee. Neighborhood residents (King William and Lavaca) Parade entry fees are $75. Non-profit organization fees are $100, and require proof of 501(c)(3) status.

Thanks to the King William Fair proceeds, which includes Parade entry fees, the King William Association has donated close to $800,000 in grants and scholarships since 2001.

If you have additional questions or would like to tell your story about King William, please email us at alicia@kwfair.org

Please review the following documents and information below before submitting your application:

2025 Parade Policies & Procedure

2025 Parade Waiver

The Parade Route

Beginning on E. Guenther at Eagleland, the Parade travels through the Fair Zone, and ends on Adams at Eagleland.

The Parade route is 1.5 miles long and lasts approximately 90 minutes
Viewing is available along the total length of the Parade route.
Free viewing located on Adams Street in between Pereida and Eagleland Dr. and on E. Guenther Street in between S. Alamo & Eagleland Dr.

Parade Route

VOLUNTEER

Calling all confident, upbeat volunteers for line-up organization, Parade wrangling, and banner carrying—a fun and easy way to get involved! If you can handle the heat, make quick decisions, and bring the energy, we’d love to have you. Help us build the Parade vibe—sign up today!

WRANGLE ON, SUE!

Wrangle On, Sue! The King William Fair honors Sue Duffy, who was Chief Parade Wrangler from 2007 until her death in 2017. Although Sue did not live in the neighborhood, she devoted countless hours to curating and cultivating the parade into a city-wide favorite. Sue was also a former Fair performer (Irish dance), and loved spending time in the ‘hood

PARADE ARCHIVES

PARADE ARCHIVE