Be In the Parade!

King William Parade Participant Information

Thank you for your interest in participating in the 2018 King William Fair Parade!

Applications are closed.

Please review the following documents and information below before submitting your application:

Selection Criteria

Entries are selected based primarily upon performance and entertainment values. Keep in mind that a large part of the audience will be children. Preference is given to local performance and arts groups not associated with other Fiesta events.

Elected officials representing the King William historic district will be invited to participate by invitation only.

Prior parade participation does not guarantee automatic acceptance.

The decision of the Parade Committee in accepting or rejecting applications is final. Inquiries questioning or disputing the committee’s decisions will not be accepted.

The Parade Committee accepts no responsibility for any expenses incurred by entrants, whether accepted or not.

Important Dates and Deadlines

  • February 7, 2018 – Deadline for Applications
    Any application received after February 7 will be considered late. No exceptions.
  • February 23, 2018 – Notification of Acceptance & Invoices Emailed
    We will email notification of acceptance or rejection. If accepted, we will include an invoice for fees due and a reminder to submit proof of vehicle insurance and signed waivers.
  • March 16, 2018 – Deadline for Payment
    Deadline for payment, proof of vehicle insurance, and proof of liability insurance for vehicle and equestrian units. Last date to receive a refund per the Refund Policy.
  • April 7, 2018 – Mandatory Parade Participant Meeting
    Time: 11:00 a.m. – 12:30 p.m.
    Location: SAY Sí, 1518 S. Alamo (at Probandt)
    Your Parade position and route details will be distributed at this meeting.
    Discounted Fair admission wristbands will be available to purchase at this meeting.
    At least one representative from your group must attend.
    Participants not attending this meeting may be denied entry.
  • April 28, 2018 – King William Fair Parade
    Line-up may start as early as 7:30 a.m. The Parade kicks off at 9:00 a.m.

Fees and Required Documents

You are NOT required to submit payment, proof of vehicle insurance, or individual signed waivers with your application. If your application is accepted, you will receive an email invoice with instructions to pay the fees and a request for proof of vehicle insurance (if applicable) and signed waivers. We will send notification of acceptance or rejection by email on February 23, 2018.

  • Proof of Vehicle Insurance (valid through April 28, 2018, for each vehicle)
  • Application Processing Fee (online payment or check made payable to “King William Fair”):
    $25.00 for residents of King William and Lavaca
    $50.00 for non-residents
  • Optional: One-day “User Policy” Liability Insurance Fee (Vehicles and Equestrian Units MUST provide or purchase current liability insurance listing the King William Association and The Fiesta Commission as additional named insured.)
    $52 (optional) for walking units
    $160 (required) for vehicle units
    $135 (required) for equestrian units

Payment instructions will be sent with your notice of acceptance on February 23, 2018.

No Rain Dates

The King William Fair and Parade go on rain or shine. The Fair is not responsible for goods damaged due to inclement weather.

Refund Policy

Your application is a commitment to participate in the 2018 King William Fair Parade. If a written or emailed notice of cancellation is received on or before March 30, 2018, we will refund your application fee and 50% of any insurance fees. After March 30, 2018, we will not refund any fees, even if we cancel the event.

To help our parade entries get the best chance for inclusion here’s our theme for the 2018 King William Parade. Be sure to check out the awards so you know what we’re looking for!

History Is Alive & Well

300 Years in San Antonio

2018 King William Fair Parade will honor San Antonio’s Tricentennial by creating an experience that is both visually stunning and educational for it’s audience.  This moving timeline will display key events, folklore and music that have played an impactful role on San Antonio’s diverse nationality.

The parade will be divided into several time periods.  Each period’s instructional stories are based on events that have developed our city.  From the early days with Fray Antonio de Olivares’ working with the Payaya Indians to today’s modern times, our parade will do it’s best to enlighten its audience.

We ask applicants to choose a time frame that appeals to them.  Not having a solid plan for your parade’s theme is okay, as long as you are inspired by an era of time and you’re not a late entry.  If your entry is considered, our Chief Parade Wrangler will contact you to discuss ideas.  The main deciding factors for parade submissions are based on the “Wow Factor”.  Does your entry provide a quality or feature that is extremely impressive?

Please keep in mind the number of applicants increase each year and our linear space is limited.  When you apply for the parade please be specific when describing your “Wow Factor”.  Your “Wow” could be a number of things; a car, an animal, a costume or a sound, either way please be specific.

Bottom line, our funky and eclectic parade will share with San Antonio an unforgettable living history lesson.  ¡Viva Fiesta!


You’ll find the past 300 years broken down in chunks of 50 years.  This timeline is vague and doesn’t include folklore.  This is designed to inspire you, not constrain you!  

  • FOUNDING 1691 On June 13th Spain celebrated San Antonio de Padua’s feast day, while in “Tejas”, Spanish explorers found the Payaya Nation’s settlement at San Pedro Creek.  The Spaniards named the area in honor of San Antonio’s feast day.
  • 1718-1768 ESTABLISHMENT San Antonio was officially established 300 years ago in 1718.  The people who lived in South Texas in the early 1700s, were collectively known as Coahuiltecans.  From 1718 – 1731 the five Spanish Colonial Missions were established.
  • 1768-1818 MEXICAN INDEPENDENCE 1810 began Mexico’s battle for independence from Spain.
  • 1818-1868 REMEMBER THE ALAMO & THE CIVIL WAR  1835-1836 Texas Revolution began when colonists in the Mexican province of Texas rebelled against the increasingly centralized Mexican government. After the defeat of the Alamo in 1836, Texas finally declared its independence from Mexico. Which allowed for the 1846 annexation, resulting in the final battle with our Mexican “successors”, the Mexican American War.

King William began development from the 1850s to 1890s all the while, a Civil War (1861-1865) battles in our backyard.

  • 1868-1918 TEXAS INDUSTRIAL REVOLUTION & THE MEXICAN REVOLUTION After the Civil War Texas began to improve from within through Industrialization. As the industrial revolution in Texas took off, so did the San Antonio’s economy.
    • In 1891 the Daughters of the Republic of Texas remembered our fallen heroes at the Battle of the Alamo & San Jancinto with a “Battle of Flowers Parade”, which ultimately introduced us to our first “Official” Fiesta event.   
    • 1910 The Mexican Revolution helped San Antonio become the “Mexican” city it is today.  This Revolution brought lots of immigrants and new traditions that we think of today as “touristy”.  For example, Mariachis and tex-mex food, if you had to name only two.
    • 1914-1918 World War I
  • 1918-1968 Prohibition & The Aftermath 1920-1933 Prohibition meets America.  After we survived the prohibition era, San Antonio began to develop landmarks, celebrations and museums to remember & honor the traditions of those before us. GW Brackenridge donated land to our city which allowed us to have a park, a zoo and a Japanese Tea Garden.  During this time Emma Tenyuca fought for equal rights of people working in the pecan shelling factories.  
    • 1939-1945 World War II
    • 1968 San Antonio celebrated it’s 250th birthday with it’s first World Hair
    • 1968 the first King William Fair!
  • 1968-2018 CURRENT TIMES Because the “majority” of parade participants lived through this era, we’ve excluded the “cliff notes”.  Let’s hear what you remember as a significant moment in SA’s living history parade.


Our King WIlliam Parade award team will comprise of various tenants of the King William Neighborhood.  These categories are what you’ll be competing to claim the bragging rights!

  1. Best Historical Recreation
  2. Most Comical Historic Recreation
  3. Most Creative Historic Recreation
  4. Best “What the heck but, that worked” Historical Recreation
  5. Best Exchange of Spirit (their spirit made you have spirit)
  6. Most Memorable Entry

The King William Parade is a non-smoking event.


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